Shri Bajrang Alliance Ltd. (Agro Division) – a name that reflects purity, tradition, and innovation in the agro industry. Established under the umbrella of GOELD Group is a modern-day brand built on the six-decade-old legacy of the Goel Group, one of the most respected business houses in Raipur, Chhattisgarh.

A Premium Agro Brand by Shri Bajrang Alliance Ltd. (Agro Division), Goel Group Company

Our Heritage – The Vision of Shri Hari Ram Ji Goel

The foundation of our legacy was laid in 1961 by Shri Hari Ram Ji Goel, a visionary who believed in industrial self-reliance, ethical business conduct, and the empowerment of Indian farmers. His ideals became the driving force behind the Goel Group’s expansion into diverse sectors, including steel, power, and agro.

With humble beginnings in central India, the Goel Group has grown into a trusted and established name across the country. The creation of GOELD in 2020 marked the group’s dynamic entry into the packaged and processed agro-products sector, catering to modern lifestyles while retaining the soul of Indian agriculture.

GOELD – Brand Story

Shri Bajrang Alliance Ltd was born out of a commitment to bring fresh, hygienic, and high-quality agro products from Indian farms to the plates of people across the globe. Recognizing the need for a reliable and premium brand in the food sector, the Goel Group launched GOELD as a Manufacturer, Exporter, and Importer of agro commodities and value-added food products.

With an eye on innovation, sustainability, and health-conscious consumption, GOELD combines traditional Indian food wisdom with advanced processing techniques to deliver products that are pure, flavorful, and nutritionally rich.

Our Business Model

GOELD operates as a Sole Proprietorship under the esteemed Shri Bajrang Alliance Ltd. (Agro Division), with a focus on vertical integration, quality assurance, and global scalability.

Core Business Activities:

• Manufacturing: We produce a wide range of agro and food products under strict quality control and FSSAI compliance.
• Exporting: GOELD proudly represents India in international markets, offering authentic Indian agro products to global consumers.
• Importing: We also import selective high-grade agro commodities and ingredients to serve the Indian market with the best global standards.

Market Reach – India & Beyond

With a strategic location in Raipur, Chhattisgarh, we are uniquely positioned to serve both domestic and international markets. Our products are distributed across all major states of India, and we are steadily expanding our global footprint in regions such as:

• South-East Asia, Middle East, Africa, North America, Europe, etc. 

We take pride in contributing to India’s growing exports and creating value for farmers, traders, and end consumers.

Quality You Can Trust

GOELD is a GST-verified entity, which reflects our commitment to legal compliance and transparent operations. Our state-of-the-art manufacturing and packaging facilities adhere to:

• FSSAI guidelines
• ISO-certified quality processes
• Cold chain management for frozen and perishable goods
• Regular audits and quality checks

Every product that carries the GOELD label goes through stringent tests to ensure freshness, hygiene, taste, and shelf life.

Our Vision & Values

Our Vision:

“To be a globally admired agro brand that delivers healthy, delicious, and sustainable food options while empowering local communities and preserving nature.”

Our Core Values:

• Integrity – Transparency in all dealings
• Innovation – Constant improvement through R&D and tech integration
• Excellence – Focus on quality at every stage of production
• Sustainability – Environmentally responsible sourcing and packaging
• Customer-Centricity – Listening, evolving, and delivering beyond expectations

The Goel Group Legacy

The Goel Group is one of central India's oldest industrial families, with a presence in sectors like:

• Shri Bajrang Power & Ispat Ltd.
• N.H Goel World School
• IBC24
• Shri Bajrang Alliance Ltd. (Agro Division)
• GOELD leverages leadership to redefine the agro-food segment in India and abroad.

Why Choose GOELD?

• Backed by 60+ years of industrial legacy.
• Modern, hygienic manufacturing practices.
• Nationwide and global distribution network.
• Transparent and GST-verified operations.
• Authentic Indian taste with international quality.
• Trusted by consumers, retailers, and importers alike.

Company Facts:

Business Type	Manufacturer, Exporter, Importer
Year of ESTD	2020
Ownership Type	Limited company
No of Employees	201-500 People
Major Markets Cover	All Over India, All Over International, World Wide Level, Internaional
GST No.	22AAECS9218D1ZM